1254 Privacy Policy

At 1254, we prioritize your privacy and protection. This Privacy Policy details what data we collect, how it's used, and your rights regarding your personal information on our Indian betting platform.

Data We Collect

When you create an account, we collect your personal information such as name, email, phone number, and identity verification documents. We also gather device and browser data to improve your user experience and ensure security.

Local payment details for INR deposits and withdrawals are securely stored during transactions. Additionally, cookies and tracking technologies help personalize content and maintain session integrity while you use our website and app.

Usage data including betting activity, game preferences, and interaction logs are also collected to enhance and tailor our services.

How We Use Your Data

1254 uses collected data to provide and improve our services, process payments, verify your identity, and manage your account securely. We may also use data to send you promotions, updates, and support communications with your consent.

Your information is used to prevent fraud, comply with legal obligations, and deliver a tailored, responsive platform experience optimized for Indian users.

Cookies & Tracking Technologies

We use cookies to enhance site navigation, remember user preferences, and analyze site traffic. These technologies help us offer personalized services and detect suspicious or fraudulent activity.

You can manage or disable cookies through your browser settings, but please note this may limit certain functionalities on 1254.bet.

Data Storage & Security

Your data is stored securely using industry-standard encryption and access controls to prevent unauthorized access or misuse. We regularly update security measures to protect against evolving threats.

Only authorized personnel have access to sensitive information and comply with strict confidentiality obligations.

Sharing Your Data With Third Parties

1254 does not sell your personal information to third parties. We may share data with trusted partners directly involved in processing payments, regulatory compliance, or fraud prevention—always under confidentiality agreements and limited purpose only.

We may also disclose information if required by law or government authorities.

Your Rights Over Your Data

You have the right to access, modify, or request deletion of your personal information held by 1254. For any such requests, please contact our support team and we will respond promptly in accordance with applicable regulations.

Additionally, you can opt out of marketing communications at any time through provided links or by contacting us.

Changes to This Privacy Policy

1254 may update this Privacy Policy occasionally to reflect legal changes or platform improvements. Updated policies will be posted on this page with the revision date. Continued use of services after changes implies acceptance of the new terms.

Contacting Support

If you have any questions regarding this Privacy Policy or your data with 1254, please reach out to our customer support for assistance. We are committed to transparent communication and protecting your privacy at all times.

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